Relationship Management System for Executives
January 3, 2022
Product Design
Relationship Tech
Mobile App
Systems Design
Project Overview
Kindred is a relationship management system designed to help executives, leaders, and busy professionals build and maintain stronger, more intentional relationships with the people in their lives.
The Problem
In today's world, we're more connected than ever digitally, but less connected meaningfully. Executives and busy professionals face unique challenges:
- Too many surface-level connections, not enough depth
- Difficulty tracking important details about people they meet
- Missing important dates and opportunities to connect
- No system for managing and growing their social circles intentionally
- Relationships suffer from lack of intentionality and structure
As someone who experienced this firsthand - being introverted but craving meaningful connections - I knew there had to be a better way.
The Solution
Kindred is a relationship operating system that helps people:
1. Track Connections Intentionally
- Log important details about people you meet
- Remember key information shared in conversations
- Track birthdays, interests, preferences
- Build a "second brain" for your relationships
2. Build Stronger Circles
- Organize connections by circles (work, family, friends, etc.)
- See relationship health and engagement patterns
- Get reminded to reach out to important people
- Nurture relationships before they fade
3. Be More Present
- Prepare for meetings with context about the person
- Never forget important details again
- Show up more thoughtfully in every interaction
- Build trust through consistent attention
My Role
As Founder and Product Designer, I'm wearing multiple hats:
Product Strategy
- Identified the problem from personal experience
- Researched existing tools and gaps
- Defined target audience (executives, leaders, connectors)
- Created product vision and roadmap
Design
- Self-designed the Kindred logo and brand identity
- Designed user experience and interface
- Created systems for relationship tracking and management
- Focused on simplicity and intentionality
Systems Architecture
- Designed the relationship management framework
- Built systems thinking approach to connections
- Created data models for relationship tracking
- Planned features and functionality
Target Audience
Kindred is built for:
- Executives who need to manage many relationships professionally
- Entrepreneurs building networks and partnerships
- Community leaders managing large social circles
- Introverts who want to be social on their own terms
- Anyone who values meaningful connection over surface-level networking
Key Insights
Relationships Are Systems
Just like products and businesses, relationships can be designed, managed, and improved with the right systems and intentionality.
Introverts Need Tools
As an introvert, I learned that I can be highly social when I have:
- Mental preparation before interactions
- Systems to track and manage connections
- Control over when and how I engage
- Tools that make connection less exhausting
Quality Over Quantity
The goal isn't to manage thousands of connections - it's to deepen the ones that matter most.
What's Next
Kindred is currently in development with plans to:
- Launch MVP for beta users
- Validate relationship management frameworks
- Build for iOS and Android
- Integrate with existing tools (contacts, calendar, etc.)
- Scale to help executives worldwide build better relationships
Links
- Website: trykindredapp.com
- Status: In active development